Flora is the non-weird alternative to cow butter… BUT Is it actually any good for baking? Who better to ask than Gordon fucking Ramsay?

Creative Directors: Charlie Gee / David Shirley
Creatives: Craig Ainsley / Charlie Gee / David Shirley
ECD: Dan Watts

Director: Aaron Stoller (Biscuit Filmworks)
Editor: Tim Thornton Allen (MSE)
VFX: Untold
Sound: Ben Leeves (Jungle)
Producers: Karen Whitehouse / Sally Lipsius
Account team: Jamie Richards / Pete Moulton / Amie Goldstein

THE LAUNCH

It’s one thing thinking that a 2-tonne mammal chewing plants, digesting them, and expressing them through its udder – all to make butter – is a bit weird… but it’s another thing proving it. So we brought in Susan, an expert in such matters, and asked her to weigh in on it, with a very simple question. Is cow butter a bit weird?

Director: Craig Ainsley
Creative/CD: Oli Beale & Charlie Gee